The taboo is won. Condom, the "infamous" speech, will decide: on TV, on all networks, including those used by youngsters. There is no time to lose, we can no longer turn around words: New evidence on the spread of AIDS are of concern. There are approximately 4000 new HIV infections reported every year in Italy, in practice, more than one every two hours. "So far in the campaigns - says the director Francesca Archibugi today that will turn the spot at the airport of Rome - on television talking about safe sex, had never used the word condom. There has been some resistance. We have won. There has been very helpful in the Ministry of Health that produced it. "
campaign from January 6. The testimonial is Amber, remember that the figures of the phenomenon. The spot is like a mini-movie with two pairs: the two young men have a history and are interpreted by Niccolo Senni and Judith Avossa, but the two adults had a casual relationship and Cecilia Dazzi and Paul Romano as two passengers. Two boys enter the pharmacy at Fiumicino airport. He is ashamed, not to buy condoms, then she comes forward. And they remind each other to buy a woman who exchanged a smile with the man with whom, he says as he sings Lucio Dalla, had exchanged the skin. At that point all the passengers went to buy condoms, the embarrassment is over. "I-says-Archibugi glad I do not advertise, I'm the only one who does not believe in a world that believes in it. But this is an opportunity where I can believe it too. There is a peak of infection, especially among heterosexuals. I have two teenage daughters 19 and 15 years, and we talk about it without problems, is something of which they are fully informed. But not so in all families, is considered a disease of the older generation, such as smallpox, that no longer exists. " The media insist on the worst youth, bullying at school on the most defenseless, the brutal murders. "Of the real danger is never discussed. I think the children died from accidents at home. And on sexually transmitted diseases, which lead to infertility or AIDS, as there is a moralistic hood to find out that ignorance is enormous. " The sexual abstinence is "the only sure way to fight AIDS," said U.S. President George W. Bush World AIDS Day. "Apart from the blunder of Bush, there is always someone who thinks he's come up with the idea of \u200b\u200bromantic love."
He expects negative reactions from the church? "... I hope not." Francesca, she has never had friends die of HIV? "I've lived through great pains to rebound, have failed us friends of friends. I think it excellent that you start over with a government information campaign that in recent years had been almost abandoned. The fact that they come from a director, without using an advertising agency, asking for a narrative rather than cutting the sentence in effect, is an important signal. We must get to the heart of the problem from a different point of view, to pass the concept on a non-abstract. Having a condom in your pocket, it's better than not having. "
Valerio Hats "corriere.it"
campaign from January 6. The testimonial is Amber, remember that the figures of the phenomenon. The spot is like a mini-movie with two pairs: the two young men have a history and are interpreted by Niccolo Senni and Judith Avossa, but the two adults had a casual relationship and Cecilia Dazzi and Paul Romano as two passengers. Two boys enter the pharmacy at Fiumicino airport. He is ashamed, not to buy condoms, then she comes forward. And they remind each other to buy a woman who exchanged a smile with the man with whom, he says as he sings Lucio Dalla, had exchanged the skin. At that point all the passengers went to buy condoms, the embarrassment is over. "I-says-Archibugi glad I do not advertise, I'm the only one who does not believe in a world that believes in it. But this is an opportunity where I can believe it too. There is a peak of infection, especially among heterosexuals. I have two teenage daughters 19 and 15 years, and we talk about it without problems, is something of which they are fully informed. But not so in all families, is considered a disease of the older generation, such as smallpox, that no longer exists. " The media insist on the worst youth, bullying at school on the most defenseless, the brutal murders. "Of the real danger is never discussed. I think the children died from accidents at home. And on sexually transmitted diseases, which lead to infertility or AIDS, as there is a moralistic hood to find out that ignorance is enormous. " The sexual abstinence is "the only sure way to fight AIDS," said U.S. President George W. Bush World AIDS Day. "Apart from the blunder of Bush, there is always someone who thinks he's come up with the idea of \u200b\u200bromantic love."
He expects negative reactions from the church? "... I hope not." Francesca, she has never had friends die of HIV? "I've lived through great pains to rebound, have failed us friends of friends. I think it excellent that you start over with a government information campaign that in recent years had been almost abandoned. The fact that they come from a director, without using an advertising agency, asking for a narrative rather than cutting the sentence in effect, is an important signal. We must get to the heart of the problem from a different point of view, to pass the concept on a non-abstract. Having a condom in your pocket, it's better than not having. "
Valerio Hats "corriere.it"
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