not only a revolution of faces, much less window dressing. The restyling of TG5, which will be presented Monday to viewers completely renovated, but also involves the study and graphic content. Faithful his two favorite sayings, "to inform without boring" and "separate fact from opinion," the director of the flagship magazine Mediaset proposes "a real leap forward, compared to the jolt caused by the birth in '92 Tg5. The 'November Revolution', determined by the director four months ago (5 days after the establishment of the Directorate - ADNKRONOS confesses the director - I already had 'the sketches of the graphs Mediaset , however, very good " ) provides a new research and innovative graphics, but also unpublished sections, a morning news almost an hour long and 10 new arrivals in the conduct of the five editions of the newscast. Including its: the new setting will be the setting to run on arrival, in the edition of 20.00, Clemente Mimun and Giuseppe De Filippi, who will alternate with Cesar Buonamici and Cristina Parodi. "A rotation, we will present the Tg5 a week-to-head," says Mimun. "In my career I held a baptism other restyling, but there is a fundamental difference. I have inherited a strong tg. While both the Tg1 Tg2 that I arrived at a time when they were in crisis, Tg5 is in good health and it is only to increase the tone and make it more pleasant and attractive, "said the direttorre back from July 3 in the head that helped found 15 years fa.A about Rai, puts Mimun clear now that the launch of the new news "is not a response to the operation made by Tg1 few weeks ago.''''To the new tg Riotta I liked the choice of tones Lazio (the colors of his favorite team, the Lazio, ed.): I wanted to reciprocate - ironically - with a study neroazzurro or opt for the Rossoneri colors dear to my publisher. But you just adapt to the study of a tan, so we chose a light, that they look familiar and return the natural heat conduction Live. " The new plant stage, produced by Raffaella Galbiati, will be hyper, in tones very clear thought, covered with printed graphics on glass and light walls. Each of the five editions (8, 13, 17, 20 and night), will have a space with different funds. Large sliding panels will be the background to the headings for further study, the speaker will have a new table for carrying and the area devoted to preparation in the study will be expanded. The restyling of the graphics, and three-dimensional art curated by Creative Director Image Coordination Mediaset , directed by Mirko Paje, retains the characteristic features of the news but declined the second freshest styles and attuali.L 'edition of 8 in the morning will be prolonged (duration is 54 minutes) and sdoppierà : "The first part will be devoted to news, insights to the second," said the Director. The first Tg of the day will turn eight conductors: Gioacchino Bonsignore, Laura Reedy, Marialuisa Cocozza, Gianluigi Gualtieri, Barbara Pedro, Dominic Saville, Paul Thrower and newcomer Simon Branchetti. In the edition of 13 hours, the conduct of the newsletter will alternate five pairs formed by Chiara and Fabrizio Geronzi Summerhill, and Elena Guarnieri Luca Rigoni, Paola Rivetta and Salvo Sottile, Didi Leoni and Giuseppe Brindisi. "During the week, this edition will have four days to be spent under the heading 'Gusto', two 'lifestyle' and to 'engines'. I confirm my interest in journalism as a costume of my disinterest in the gossip", Mimun adds. The edition of 17 hours, "The first in the history of Tg5 broadcast from London, will alternate at the helm of the newsletter Benedetta Corbi, Albert Duval, Monica Gasparini and Tito Giliberto. Edition of the night, will run the four faces: Cristina Bianchini, Paolo Di Mizio, Simonetta Di Pillo and Carmelo Sardo. The editorial purposes are those stated in the plan submitted at the time of his arrival: "A news closer to the people at the Palace, who wants to talk about what worries the Italians, like the one that makes them angry or feel like it. Without waiting for us it suggests the 'popular uprising' as those of 'grillini'. " A plan approved by an overwhelming majority in the drafting and much appreciated by the audience, judging by the results listening: the audience of between 15-64 years, the so-called commercial target, Tg5 information and confirms its leadership in general, the young audience shows a special fondness for the newscast of Channel 5. During July-August-September, the Channel 5 news has increased the already great plays of 2006 by recording a 2% share in the edition of the public 15 hours 20 -64 years (mean 2006: 27.9%, average in 2007 : 29.9%). In particular, in September the increase was even higher: +2.3% share compared to last year (September 2006 average: 28.0%, average in September 2007: 30.4%). Also interesting is the comparison between the TG1 and TG5. In July, August and September 2006, Tg5 of 20 was leading the commercial target with 27.9% against 27.3% of Tg1, a lead of 0.6 points. In August 2007, the gap between the two news came to 3.4 points (compared to the previous year Tg5 increased to 29.9%, the TG1 has dropped to 26.5%). The comparison between the two news shows Tg5 of 20 in total growth even in public: in the quarter from July to August-September 2006 the gap was 6.0 points (25.8% share Tg5, Tg1 31.8% share). During the months of July-August-September 2007 Tg5 has caught up and reduced the gap to 4.8 points (27.0% share Tg5, Tg1 share of 31.8%.) Looking at the first three weeks of October 2006, the total public, the gap was 7.0 points (25.4% Tg5 share, Tg1 32.4% share). In the first three weeks of October 2007 has further reduced the Tg5 distances up to just 3.1 points behind (Tg5 28.1% share, Tg1 31.2% share). taken from Digital-sat.it
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