"No, I do not use the word nostalgia. But if I tell you just what I'm missing, perhaps tv from a less frenetic pace, but maybe not as rich with rhythmic events more and more felt by the public.
The Pier Silvio Berlusconi, who do not expect. Mediaset, which is vice-president, goes for television, not only for general excellence, but superficial, anti-cultural, perhaps even vulgar, trash-creating the phenomenon that is called only for the aficionados and the uninitiated Gieffe is Big Brother, with the corollary of all farms, barns and Islands of fame it brings. There.
you expect a Pier Silvio is in line with this. Maybe even a little 'cynical. But: "You see these two small silver objects, here, on your desk? Conrad gave them to me when he married in 1996. I had just started to deal in depth with a TV, and I got into the habit of going at least once a month from him in Rome. Lunched together, we wanted to on the fly and his advice helped me to understand the television. Even then I had dealing with many personalities. But I often had to solve particular problems. "
What kind of liked to watch television as a child? " As a child I watched a little television, broadcast almost exclusively on the nature and animals. I liked the documentaries of Jacques Cousteau. I dreamed of living and working at sea as he does. So much so my first direct contact with the TV happened to participating in a program devoted to animals. I went with my dog. them program was called "earch of Noah", which is transmitted Telemilano 58 and I still remember, was a veterinarian who was named Delphi wagons. "
Then it is finished to make the vice president of the largest private television group. It should not be so bad ... "My relationship with television has changed radically already thirteen years old my father asked me to attend the so-called" Program Committee "of Arcore, where there was talk of content, advertising, everything to do with Channel 5, was born two years before '.
Now what prevents her from producing television documentaries over the Cousteau? " Everything in life has changed, it became faster. And the audience has changed even children today have the DVD, the playstation, the computer ... Thus, a television with the rhythms of the past would not make sense. In addition, viewers are increasingly demanding, in a position to choose, select, judge. Well, nostalgia aside, the reality is that today's TV is better than the past. "
Probably, the supply of Mediaset is the largest and most diverse in Europe. But not always the quantity means quality. "I agree. But I think the quality is not defined in an absolute sense. A program can like it or not, depends on personal taste. On television, the quality is the attention to detail, care of the product, the ability to innovate programs already established that only with great effort each year appointments become indispensable. Take the reality show. Big Brother may not like it, certainly, but a program is done well, with a lot of work behind. Not only is technically nice, but is made of clear editorial sensibility. Then, as they say, not all donuts are with the hole ...».
Examples? " If I told you what to change, then change to really become more difficult."
I try to give an example I, then. Enzo Biagi would have done work on Mediaset? " Absolutely."
Really? " Yes, because it conceives of television as a mirror of our country, where everything is represented for what it is, in total freedom. When I think of television who does not ask myself the question of his political positions. "
On TV work of many artists left? "Really, I do not think. Then, if she speaks m satire, maybe it's a matter of tradition, the environment in which the actors are formed. But, I said, these are not the problems we set ourselves when pensiamc to a program. The "Jene" are left? Certainly never one way. I am only interested to achieve a good product. How vigilant editors (is not that eve, eh!) Only in terms of editorial quality. In Mediaset, de Costanzo to Mentone, freedom is in everyone's eyes. "
borsino In conductors, there will come a day when counting education, knowledge relatives, things like that? "The reason for the success of a TV personality can not be summarized. Bonolis has great charisma and also a clear cultural education. Fiorello has an extraordinary talent and ability to improvise. Maria De Filippi is different from everyone brings in an unusual way and get to know people, tell stories better than anyone else. Gerry And then: the public trusts him. "
About curriculum. If someone called Silvio Berlusconi decided to do away with the policy and return to his first love, a place to find him in here? Pier Silvio laughs. "thou hast made him all this." Then you seriously. "I do not think my father will never leave politics. I know that television is part of him in the head and heart. But now his life is another. "
Mario Prignanoper "A"
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